Top 10 Best WordPress Ecommerce Plugins to Improve Conversion

Build with Retainr

Sell your products and services, manage clients, orders, payments, automate your client onboarding and management with your own branded web application.

Get Started

1. What are the top 10 best WordPress ecommerce plugins for improving conversion?

The Top 10 WordPress Ecommerce Plugins

Improving conversion rates can revolutionize your online store, dramatically increasing revenue and bolstering your business's success. For WordPress users, below are ten of the best eCommerce plugins specifically designed to boost conversions:

  1. WooCommerce
  2. Easy Digital Downloads
  3. WP eCommerce
  4. Ecwid Ecommerce Shopping Cart
  5. BigCommerce
  6. YITH WooCommerce Compare
  7. Jigoshop eCommerce
  8. MemberPress
  9. Shopping Cart & eCommerce Store
  10. WP EasyCart

Features and Benefits

These exceptional plugins come packed with features and benefits that influence conversion. This includes customer-friendly interfaces, advanced analytics tools, multiple payment gateways, comprehensive SEO tools, and easy catalog management. By utilizing these plugins, online shops can better engage visitors, ensuring an increase in completed purchases.

PluginNotable Features
WooCommerceBuilt-in payment processing, shipping options, and advanced analytics
Easy Digital DownloadsUnlimited product files, complete customers history, and shopping cart
WP eCommerceSEO friendly and flexible coupon discounts

Choosing the Right Plugin

In order to choose the right eCommerce plugin for your WordPress site, consider your specific business needs. Review the features of each plugin and compare their strengths and weaknesses. Additionally, consider their user-friendliness, customer support options, integration capabilities, and pricing structures. By doing so, you'll be sure to choose a plugin that not only increases your store's conversion rate but also improves the overall user experience.



2. How can WordPress ecommerce plugins improve my conversion rates?

Boosting Conversion Rates with WordPress Ecommerce Plugins

WordPress ecommerce plugins have an array of features that can significantly improve your conversion rates. Firstly, they provide easier payment solutions. Customers are more likely to complete a purchase if the transaction process is simple and quick. Many WP plugins integrate multiple payment gateways, enabling customers to use their preferred transaction platform.

  • WooCommerce: This plugin supports all major credit cards, PayPal, BACS (bank transfers), and Cash on Delivery. It also integrates with Google Pay, Amazon Pay and Apple Pay.
  • Easy Digital Downloads: Aside from standard payment options, this plugin also supports advanced options like Bitcoin.

Secondly, WordPress ecommerce plugins enhance customer experience with seamless navigation. A good user experience is often the key to keeping a potential customer on your site. Quality ecommerce plugins ensure the process from selection to checkout is smooth. Moreover, they provide security features to create a trustworthy environment for shoppers. They often include features such as:

Plugin Security Features
WooCommerce Customer-friendly accounts, verified owner accounts, indexable content, and search engine optimization (SEO).
Easy Digital Downloads Data reporting tools, export and import options, discount codes, and customer management.

Lastly, WP ecommerce plugins assist in optimizing your online shop. They provide various automated marketing tools, like automated emails, coupons & discounts, upselling and cross-selling which could boost your overall sales conversions. Having these features convenient within your website management system, allows more time to focus on your product and customer service.



3. Can you give a brief overview of each of the top 10 WordPress ecommerce plugins?

1. WooCommerce

Undeniably the most popular WordPress e-commerce plugin, WooCommerce offers a fully-functional sales platform that's perfect for both small businesses and large online retailers. The plugin comes with a range of premium and free extensions that can help improve the performance of your e-commerce platform such as shipment tracking, recurring subscriptions, and appointment scheduling.

2. Easy Digital Downloads

Focusing primarily on digital sales, Easy Digital Downloads offers a crisp and lightweight platform that is excellent for selling digital products like eBooks, digital art or music. It has a built-in reporting platform for easy monitoring of sales and earnings, along with fully customizable purchase histories and user purchase history.

3. WP eCommerce

Complete with all the features required to create an online store, WP eCommerce offers a wide variety of customization options to help you design your e-commerce platform according to your specifications. It offers great marketing options, secure check-out, and a streamlined code base for improved performance.

4. Ecwid Ecommerce Shopping Cart

  • Name: Ecwid Ecommerce Shopping Cart
  • Description: This plugin provides a robust shopping cart solution, it’s very intuitive and allows international transactions from buyers. With features like inventory management, social media integration, and a mobile responsive cart.

5. BigCommerce

BigCommerce is a fully hosted e-commerce solution that offers seamless integration with WordPress. This allows you to focus on creating great content while BigCommerce takes care of all the commerce elements.

6. Shopify

Name: Shopify
Description: Shopify is another greatly renowned e-commerce platform. It's known for its ease of use, excellent support, secure payment options with PCI Compliance and a smooth WordPress integration.

7. WP EasyCart

Fully functional shopping cart and e-commerce plugin, WP EasyCart is designed for small business owners looking for a simple yet powerful e-commerce solution. With features such as unlimited products and categories, it’s a good alternative to larger e-commerce platforms.

8. MemberPress

MemberPress is an all-in-one membership plugin for WordPress but its also a great tool for selling digital downloads. It integrates seamlessly with WooCommerce, and help you to sell online courses, premium content, and subscriptions.

9. Jigoshop Ecommerce

A powerful WordPress Ecommerce plugin, Jigoshop offers detailed reports on the performance of your shop, including figures like the total sales, sales by date, average order totals, and more.

10. Cart66 Cloud

Providing a secure system for WordPress, Cart66 Cloud offer the ability to include a secure payment gateway for selling physical and digital products, services, and more.



4. Are there free WordPress ecommerce plugins available that can boost my conversion rates?

Free WordPress Ecommerce Plugins to Boost Conversion Rates

Yes, there are several free WordPress ecommerce plugins available that can significantly boost your conversion rates. These plugins provide an array of features that improve the user experience, encourage purchases, and facilitate smooth transactions. Here are a few of the most popular ones:

  1. WooCommerce: Perhaps the most popular free WordPress ecommerce plugin, WooCommerce provides a plethora of features and extensions to customize your online store and enhance its functionality. It additionally offers a range of analytics and SEO tools to help drive more traffic to your site and increase conversions.
  2. Easy Digital Downloads: Ideal for businesses selling digital products, this plugin simplifies and optimizes the process of managing and selling such products on your WordPress site, thereby boosting your conversion rates.
  3. WP eCommerce: This plugin provides a range of tools and features to create a dynamic and highly functional online store. Its clean and minimalist designs can help improve customer engagement and increase conversions.

Table Comparison of Top Free WordPress Ecommerce Plugins

Plugin Key Features Suitable For
WooCommerce Extensive customizability, large variety of extensions, analytics tools, SEO tools All types of ecommerce stores
Easy Digital Downloads Simplifies managing and selling digital products, various payment gateways Stores selling digital goods
WP eCommerce Flexible design options, streamlined checkout process, easy inventory management Beginners and small to mid-sized stores

Consider your business's unique needs when choosing a WordPress ecommerce plugin. Take into account your product types, your target audience's behaviour, and your overall business objectives. A strategic choice can significantly improve your site's performance, drive traffic, and ultimately, increase your conversion rates.



5. How easy is it to integrate the top 10 WordPress ecommerce plugins into my website?

Ease of Integrating Top 10 WordPress Ecommerce Plugins

Integrating the top 10 WordPress ecommerce plugins into your website is a relatively straightforward process. The level of ease can depend on the specific plugin and the complexity of your site. However, most of these plugins prioritize user-friendliness and offer step-by-step guides to facilitate integration. Let's examine how these plugins fare on ease of use and integration:

  • WooCommerce: Highly user-friendly, requiring just a few clicks to install and set up.
  • Easy Digital Downloads: Specifically designed for simplicity, it integrates seamlessly and can be installed easily.
  • Cart66 Cloud: Offers simplest shopping cart, needs no additional addons, making it easy to integrate.
  • WP eCommerce: While it's user-friendly, it offers complex settings for advanced users.
  • Ecwid Ecommerce Shopping Cart: Known for its hassle-free integration and setup.
  • BigCommerce: Its powerful integration orbs make it quite straightforward to integrate into the website.
  • Shopify:The Shopify Buy Button allows easy integration, but the full widget might require professional help.
  • MemberPress: Integration might be complex due to its advanced features, but it provides detailed documentation.
  • 3DCart: Despite being feature-rich, it offers a user-friendly interface and easy integration.
  • WP EasyCart: As the name suggests, it's designed for simplicity and is relatively easy to setup and install.

To give you a comparative idea of the ease of integration amongst these plugins, refer to the table below:

Plugin Ease of Integration
WooCommerce Highly Easy
Easy Digital Downloads Easy
Cart66 Cloud Easy
WP eCommerce Medium
Ecwid Ecommerce Shopping Cart Easy
BigCommerce Easy to Medium
Shopify Easy to Medium
MemberPress Medium
3DCart Medium
WP EasyCart Easy


6. What features should I look for in a WordPress ecommerce plugin to increase conversion rates?

Essential Features of WordPress Ecommerce Plugin

When selecting an ecommerce plugin for your WordPress site to optimize conversion rates, there are several features you should look out for. Initially, the plugin should be User-Friendly. A good WordPress ecommerce plugin caters to both you as a website owner and users. It should be simple to use, making it easy to add products, create categories, and set up shipping and taxes. For users, it should offer an intuitive interface that guides customers through the purchasing process smoothly.

The next crucial feature is Optimized for SEO. Your ecommerce plugin should be able to fully exploit the benefits of SEO. Features like efficient coding, fast load times, and compatibility with popular SEO plugins should be supported. Additionally, the plugin shall support Mobile-Optimized Shopping. With the increasing amount of online shopping done on mobile devices, ensure your selected plugin provides a good shopping experience across all platforms and screen sizes.

Key Functionalities to Increase Conversion Rates

Further functionalities can directly influence conversion rates. This includes offering Multilingual Support which can aid in expanding your business to non-English speaking audiences and improving user experience. Another must-have feature is Product Reviews and Ratings, as they build credibility and influence purchase decisions.

FeatureDescription
User-FriendlyEasy add products, create categories, set up shipping/taxes.
Optimized for SEOEfficient coding, fast load times, compatibility with popular SEO plugins.
Mobile-Optimized ShoppingGood shopping experience across all platforms and screen sizes.
Multilingual SupportExpanding business to non-English speaking audiences.
Product Reviews and RatingsBuild credibility and influence purchase decisions.


7. How do the top 10 WordPress ecommerce plugins compare with each other in terms of functionality and ease-of-use?

Comparison based on Functionality

When it comes to functionality, each of these 10 top WordPress ecommerce plugins excels in various areas.

  • WooCommerce is the most popular, powering around 28% of all online stores. It is packed with features and offers exceptional flexibility.
  • Easy Digital Downloads (EDD) is optimized specifically for selling digital products, but also offers a set of extensions for different functionalities.
  • Ecwid Ecommerce Shopping Cart offers the option to sell on multiple websites and social channels from one easy-to-manage dashboard.
  • WP eCommerce is another solid option with a number of options for customization and scalability.
  • BigCommerce, Shopify Connect, and Magento Marketplace provide robust solutions with rich functionality for those looking to use WordPress and grow their businesses.

Ease of Use Comparison

The ease of use is another crucial factor to consider when choosing an ecommerce plugin for your WordPress website.

PluginEase of Use
WooCommerceWhile offering advanced features, WooCommerce maintains simplicity, making it easy for beginners.
Easy Digital DownloadsEDD maintains a clean, intuitive interface, making it very accessible for all users.
Ecwid Ecommerce Shopping CartEcwid is known for its easy-to-use interface and seamless WordPress integration.
WP eCommerceThough it provides numerous options for customization, WP eCommerce remains user-friendly.
BigCommerceBigCommerce maintains a balance between providing detailed features and ensuring user-friendliness.

Final Thoughts

Overall, each WordPress ecommerce plugin has its own strengths in terms of functionality and ease of use. The choice of the plugin will heavily depend on the specifics of the business including the scale of operation, products or services to be offered, as well as the technical expertise of the users. Additionally, every business should take note of performance, pricing, integration, and support when determining the best fit.



8. Can you provide examples of successful conversion rate improvements using these WordPress ecommerce plugins?

Examples of Successful Conversion Rate Improvements

Several businesses have used WordPress eCommerce plugins successfully to improve their conversion rates, and these cases can provide useful insights. Some of these success stories are shared below:

  • WooCommerce: A widely popular online store named 'Cupcake Studio' implemented WooCommerce on their WordPress website. The results were impressive, with a 21% increase in conversion rate within just two months of implementing the plugin.
  • Easy Digital Downloads: A digital product-based company, 'Pixel Design', used Easy Digital Downloads and saw a 25% spike in their conversion rate. The plugin simplified the checkout process, thereby increasing conversions.
  • WP eCommerce: A fashion website 'Trendsetter' harnessed WP eCommerce, which reduced cart abandonment and spiked the conversion uplift by 18% in three months.

Features That Contribute to Conversion Rate Improvement

All these successful businesses focused on certain crucial features provided by these WordPress eCommerce plugins. Detailed here are the specific functions that helped to boost their conversion rates:

Plugin Feature
WooCommerce Simplified checkout process
Easy Digital Downloads Discount code feature
WP eCommerce Abandoned cart recovery

Factors to Consider for Improvement in Conversion Rates

While these plugins do offer several features, it's essential to pick and choose what suits your business model the best. For instance, if your primary focus is on selling digital products, Easy Digital Downloads would be a prudent choice. On the other hand, if you wish to focus on enhancing the checkout process, WooCommerce might pique your interest. Moreover, WP eCommerce can help you focus on reducing cart abandonments.



9. How frequently should I update these WordPress ecommerce plugins for optimal performance?

Importance of Regular Updates

Updating your WordPress eCommerce plugins should be an integral part of your site management strategy. Regular updates ensure that your plugins are working optimally at all times, helping drive conversions. eCommerce environments are dynamic, and developers consistently upgrade their plugins to improve functionality, add new features, and fix security vulnerabilities. You should aim to update your plugins at least once a month when updates are available.

Maintaining Plugin Performance

  • Check for updates regularly: Set aside time each week to check for available updates. With WordPress, this is easy, as it automatically notifies you of available updates on your dashboard.
  • Backup before updating: Always backup your site before performing updates. This way, if an update causes problems, you can easily revert to the previous version.
  • Update one at a time: If you have multiple updates, perform them one at a time. This way, if there is a problem, it's easier to identify the problematic plugin.
  • Test after updating: After performing an update, test your site thoroughly to ensure everything is in order. Don't forget to test the eCommerce functionality, such as the checkout process.

Updating Frequency Matrix

Plugin Type Updating Frequency
Security Plugins Immediately after an update is available
SEO Plugins Every two weeks
eCommerce Plugins Once a month or whenever an update is available
Other Plugins Once a month or based on developer's recommendation

Note: This matrix serves as a general guideline and may vary depending on individual plugin requirements and your site's specific needs.



10. If I am just starting with ecommerce, which of the top 10 WordPress ecommerce plugins you would recommend for a beginner?

Recommended Beginner-Friendly Ecommerce Plugins

If you are a beginner in the ecommerce field, certain plugins can offer you a simple and interactive user interface. WordPress ecommerce plugins like WooCommerce, Easy Digital Downloads, and WP eCommerce, are popularly known for their novice-friendly features. However, three plugins stand out for beginners due to their simple installation process, straightforward configuration, and excellent customer support.

  • WooCommerce: Deemed as the most popular WordPress ecommerce plugin, WooCommerce offers a versatile platform that allows beginners to set up their online stores in a breeze. It features a multitude of customizing options, payment gateways, and shipping methods.
  • Easy Digital Downloads (EDD): Best suited for selling digital products, EDD offers a simple setup process with features like discount codes, file access control, and activity tracking.
  • WP eCommerce: This plugin simplifies configurations with its pre-installed shopping features, multiple payment gateway options, and a user-friendly interface that beginners can navigate with ease.

Comparison Table for Top 3 Ecommerce Plugins

To better understand the features and why these plugins are suited for beginners, here is a comparison table:

PluginFeaturesSupport
WooCommerceCustomizing options, various payment gateways, shipping methodsEmail, Forum, and Live Chat support
Easy Digital DownloadsDiscount codes, file access control, activity trackingEmail and Forum support
WP eCommercePre-installed shopping features, multiple payment gatewaysEmail and Forum support

The features above are why these plugins are the top recommendation amongst beginners. Regardless of which plugin you choose, learning fundamentals about ecommerce is crucial for running a successful online store. Make sure to test multiple plugins to find the best fit for your business requirements.



Conclusion

Overview

This blog post is a detailed examination of the top 10 best WordPress ecommerce plugins designed to improve conversion rates for online businesses. Each plugin is analyzed for features, pros, and cons, and their specific applications to help you choose the right tool for your ecommerce strategy.

Enhancing Online Business with WordPress Ecommerce Plugins

WordPress ecommerce plugins offer a variety of functionalities that business owners can employ to boost their online performance. They can streamline online store management, simplify payment processing, improve site navigation, and analyze customer behavior. But with so many available options, it's necessary to find the plugin that suits your specific business needs for better conversion.

Introducing Retainr.io

We couldn't talk about improving conversions without mentioning Retainr.io. This comprehensive white-label software works seamlessly with WordPress, allowing you to sell, manage clients, orders, and payments with your branded app. By integrating with your WordPress site, Retainr.io enhances your brand's online presence and boosts your ecommerce performance.

The Importance of the Right Plugin

Finding the optimal WordPress plugin can significantly enhance your online business's performance. A plugin like Retainr.io comes with customization capabilities that not only improve your site's functionality, but also enhance your brand identity, fostering customer loyalty, and ultimately improving conversion rates.

Conclusion

Boosting conversions is crucial for the success of any online business. Choosing the right WordPress ecommerce plugins and software like Retainr.io can dramatically improve your online store’s performance, profitability, and customer satisfaction.

Get Started Today

Don’t settle for mediocrity when there are excellent tools available. Get started with Retainr.io today and take the first step towards improving your site’s conversion rates and boosting your online business profitability.

Boost Your Agency Growth
with Retainr Accelerator

Uncover secrets, strategies, and exclusive blueprints to take your agency's growth to the next level — from marketing insights to effective presentations and leveraging technology.

SOPs, Cheatsheets & Blueprints

Leverage 50+ SOPs (valued over $10K) offering practical guides, scripts, tools, hacks, templates, and cheat sheets to fast-track your startup's growth.

Private Facebook Community

Connect with fellow entrepreneurs, share experiences, and get expert insights within our exclusive Facebook community.

Lifetime Community Access

Join a thriving community of growth hackers. Network, collaborate, and learn from like-minded entrepreneurs on a lifelong journey to success.

Live Bootcamps & Recorded Courses

Gain expertise with recorded Courses, Live Bootcamps and interactive Workshops on topics like growth hacking, copywriting, no-code funnel building, performance marketing and more, taught by seasoned coaches & industry experts.

Sign Up Today for $1!
Tick
Limited Exclusive Offer: $1 Trial
Join Top Creative Agencies Boosting Growth and Efficiency

Wall of Love

See why thousands of Web agencies and freelancers love Retainr

"After fifteen years in the industry I thought the way I handled my clients was very efficient. And I did...That is until I ran into Retainr and improved my efficiency by 40%!"

Retainr has been a real game-changer for our design agency! It has simplified our client management, improved collaboration among our small team, and provided valuable insights into our client relationships! I can't recommend it enough.

Raul

CEO

Thanks to Retainr, we've not only retained our clients but also grown our business. It's a must-have for any agency looking to grow!

Hanna

Business owner

The way I manage clients has totally transformed. Retainr has comprehensive features that make it extremely easy to keep all client interactions in one place. I've never been so efficient and organized since I switched to Retainr!

Rajesh

Freelancer

Productize your creative work with AI & Automated Flows.

Sell Productized Freelance Services

From branded client portals to efficient project management, Retainr empowers your agency at every step.

Get Started for $1

Join Top Agencies: Grow Faster, Scale Better and Work Smarter with Retainr

Tick
FLASH OFFER: 7-Day Access for 1$

Related Blogs

10 Reasons How Niche Targeting Can Benefit Your Small Agency

15 Examples of Small Agencies Excelling in Niche Targeting

Top 5 Industry-Specific Services Every Freelancer Needs

6 Key Steps to Penetrate Niche Markets Successfully

7 Inspiring Examples of Freelancers with Exceptional Industry-Focused Brands

How to Develop a Unique Selling Proposition for Your Small Agency

9 Steps to Choose the Right Industry Specialization as a Freelancer

How Do Industry-Specific Services Impact Freelancers' Success

13 Must-Have Tools for Freelancers to Boost Industry Expertise

View All